What Is PPC Advertising And How Does It Work?

seo and ppc management

The world of advertising has changed greatly over the years, especially as technology has advanced. There are many different ways to advertise your business these days, but one of the options that is always open and reliable is pay per click advertising (PPC advertising). This is a popular option to receive a higher placement on search engines and is a good way to drive traffic to your site.

What is PPC Advertising?

PPC advertising is when an advertiser pays a fee each time their ad is clicked in order to have it placed in areas where it will be found. This is very common in search engines and is the reason that you will often see sponsored websites at the top of a search. It’s essentially a way of paying for traffic to your site and the idea is to make enough in sales from the clicks to cover the fees.

What are the Benefits of PPC?

PPC can be a great marketing tool and go a long way, especially if you have a quality website and product that people will be interested in. It can put your site in the open where people will be more tempted to visit it, which can lead to higher lead generation and sales. According to Google, PPC ads can increase a company’s brand awareness by 80%, meaning that consumers will be more likely to interact with and remember your brand.

The ROI of PPC

If you’re turning a good profit, you can easily cover the click fees without it being an issue and continue to drive more traffic to your page. Recent statistics show that it is fairly easy to make a profit. Research from Google shows that for every $1 a business spends on Google AdWords, it earns an average revenue of $2. According to Formstack, PPC ads are one of the top three generators of online conversions, meaning that those clicks are turning into real-life calls and sales. SocialMediaToday even shows that 40% of brands want to increase their PPC budget, indicating that this method of digital marketing is working for them.

SEO and PPC Management

A great way to boost the effectiveness of PPC even further is to utilize SEO as well. Search engine optimization (SEO) is all about creating a page and content that will organically bring people to your site and make them want to stay. It’s about getting good reviews, utilizing key words, and creating a space that will rise to the top of search engines.

The combination of SEO and PPC management can be fantastic for a business. You can combine the forces of organic and paid clicks to broaden your market and make more sales. Having a custom built website optimized for search engines can also assist your PPC efforts. The average online shopper has an attention span of just eight seconds. While PPC and SEO get a customer to your site, a well-built site will keep them there. SEO pushes you to create this website that is worth visiting and is one of the best marketing tactics you can use.

Getting Professional Assistance

If you want help with PPC or with SEO and PPC management, there are options available for you. There are companies that specialize in these fields and can help you find success in both areas. Reaching out to a professional marketing and web design company, like Studio98, could be the boost you need to get traffic moving to your site and sales rolling in.