Over 90% of the overall buying process begins with a search on the Internet.
But what can you do to generate leads from your website traffic?
If your numbers just aren’t where you want them to be, or if your conversion level is lagging, you need to read this post.
In it, we’re sharing 10 of our best tips on how to generate leads for your website.
1. Improve Your Landing Pages
Did you know that close to 70% of businesses use their landing pages as a strategy to generate leads?
If you want to make sure you’re getting the kinds of leads you deserve – the kinds that are likely to become repeat customers – you need to make sure that your landing pages leave a great first impression.
Remember that your landing page is a lot like a digital store window. If a potential customer is “walking by” (AKA, clicking on a link that takes them to your site) you want to grab their attention – fast.
Make sure that your contact information is clearly displayed, that the page features both top-selling products and information about your company as a whole.
Finally, make sure that somewhere on the page, you’re offering either a discount of some kind, a special offer with an email sign up, or a free trial.
You want to encourage them to take some kind of an action on your website!
2. Beef Up Your Content
Of course, in order to generate leads, especially leads that are of a higher quality, you’re going to need to make sure the right people see your content.
How can you do that?
By posting more often, by using more keywords, and by creating content that is engaging, original, and shareable.
In fact, over 65% of businesses say that content marketing on a website is one of the top 3 most crucial lead generation tactics.
Your content – what you write about on your website and blog – is the thing that keeps people coming back to your website.
Also, vary the type of content you post. Write blog posts, create posts on social media, and even write e-books!
3. Make Sure You’re Optimized For Mobile
So much of online shopping and research is done on mobile devices. If your website isn’t optimized for these mobile visitors, then you’re going to lose a ton of potential traffic – and therefore, potential leads.
Make sure that both your condensed mobile site and your “full site” are accessible to users on the go.
4. Include Customer Testimonials
When you want to generate leads, you need to instill a sense of trust between you and your website visitors. To do that, it’s always a good idea to include business reviews and customer testimonials on your website.
Clients will appreciate that you’re giving them the chance to get unbiased, “real world” information and opinions about what you offer.
Don’t forget to also include an online portfolio of past work!
5. Use Videos On Your Site
Sometimes, the last thing you want to do after a long day at work is sit down at your computer and read yet another article.
The solution?
To make sure that you don’t lose out on awesome leads that are just a little more text-averse, always include lots of video content on your site.
These can be things like interviews with your employees, brief clips about specific products, and even tutorials!
As a bonus, these videos are also much more likely to be shared and watched on social media, meaning you can reach an even broader market!
6. Get A Live Chat Option
Too often these days, consumers feel like they’re just never able to talk to a human when they need help.
They also may have immediate questions that they need to be answered – and if they could get these answers, they’d probably buy your product.
Installing a live chat on your website can help visitors to feel valued, and to help encourage them to make a purchase.
7. Use Your Analytics
If your website isn’t generating the kinds of leads you want, you need to figure out what’s not going right on your website.
Use the analytics and data section to figure out which pages are the least popular, which posts are a success, and even which keywords drive the most traffic to your site.
Once you know what works and what doesn’t, you can tweak both past and current content to be more effective.
8. Lead A Horse To Water
And by “a horse,” we mean your leads! Ask yourself: how is my content subtly directing website visitors towards taking an action?
If they click on the next page, does a pop-up asking them to sign up for a newsletter appear?
If they want to learn more about a product, does a discount offer on their first purchase pop up?
Remember that your end goal is to either get the customer to buy, or to secure them as a lead. They need to follow a specific “path” you set out for them.
9. Test Your Pages
If you’re thinking about making a change to a certain web page, you need to make sure those changes are actually going to be effective.
Performing an “A/B Test,” where you compare your current page to the potentially new version, can help.
You’ll be able to see which specific changes are working, which page gets more traffic and conversions, and what changes don’t actually need to be made!
10. Use Images In Your Content
First of all, they’re great for breaking up long blocks of text. Additionally, they can help you to visually explain the incredible features of your specific products.
Make sure that you place your images in areas that make sense, and aim for a good balance of text and image – you don’t want too much of each.
Don’t forget to create eye-catching infographics, too!
You’re Ready To Generate Leads For Your Website!
Thanks to this post, you’re ready to turn your web traffic into serious, long-term customers and clients!
Looking for more awesome lead generation and digital marketing tips? Need the services of a professional to take your site to the next level?
Get in touch with us today, and let’s make sure your website is really working for you!