How to Leverage the Power of Keywords and Gain More Visibility

When it comes to SEO, keywords are the most important factor in getting your website seen by search engines. But what exactly are keywords?

A keyword refers to a phrase or a word that best describes your product or service. This means that when a consumer searches that particular word or phrase, your business will show up on the search results page.

We’ve put together a list of tips on how you can best maximize the power of keywords to boost your search engine presence.

1.  Keyword Research

If you don’t know the terms your customers use when searching for your products or services, then how do you know the keywords to implement in your SEO strategies? Make sure your website includes those keywords so that it appears with the rest of the search results.

Keyword research is an ideal first step in your SEO campaign. Google also offers a free keyword research tool that suggests new and relevant keywords and helps you improve your brand’s online visibility.

2.  Employ Long-Tail Keywords

Long-tail keywords include several words in a specific order—for example, ‘organic dog food’ vs. just the word ‘organic.’ Since long-tail keywords tend to be more specific, they help boost a website’s visibility, allowing it to appear higher in the search results.

For example, if a consumer searches for ‘organic dog food,’ hundreds of thousands of websites will appear on Google’s results page. However, if someone searches for ‘puppy chow organic kibble,’ Google’s algorithm will know exactly what they’re looking for and provide the relevant products and businesses. By including long-tail keywords in your meta tags or website copy, your website will rank higher on the search results.

3. Include Keywords in Your Content

The best way to ensure that the people landing on your website are interested in what you have to offer is to make use of relevant keywords throughout your content.

Using keywords words early in sentences and repeatedly throughout the copy and website pages is one way to accomplish this. You can also include related terms within anchor links or links to relevant external websites.


For years, keywords have been a staple of effective search engine optimization tactics and are still just as important as when they were first introduced. It’s crucial that you optimize your website with keywords that people use to search for products and services online in order to gain organic traffic from search engines and increase your visibility in SERPs.

Not sure how to best utilize keywords and improve your SEO strategy? Head on over to Studio 98 for a consultation with one of our digital marketing experts and a free website and marketing analysis. We will go over your business goals, listen to your ideas, and work with you to build a website that fulfills all of your needs. Contact us to book your appointment today!