Is PPC Worth it for Your Business? What You Need to Know

There are many people who owe the success of their business to Pay Per Click advertising (PPC). But in spite of the many success stories on offer, you might be wondering is PPC worth it for your business.

Learning more about PPC can help you make your mind up.

In fact, if you keep reading, you’ll learn how PPC works as well as the benefits and downsides of this form of advertising. By the time you’re finished, you’ll know whether PPC is right for your business.

Let’s begin!

What is PPC?

PPC is a form of online advertising, where you pay only if someone clicks on a link (your advert) to your website.
The amount a ‘click’ costs you generally depends on the number of other audiences that are going after the same audience. This is because most PPC platforms use a ‘bidding’ mechanism. Therefore, the individual that will willing to pay the most ‘per click’ will be given priority.
There are three popular PPC platforms on offer –
  • Facebook Ads
  • LinkedIn Ads
It is worth mentioning that PPC ads can come in many forms. Some banner ads use a PPC model, but you can also use search ads with the PPC model.

Do You Have a Plan for How You’re Going to Make Money?

If you’re going to pay for clicks, you need to have a plan for how you’re going to make money.

You can use PPC marketing to help you ‘build your brand.’ But this kind of marketing is often reserved for companies that are established.

If you are a new company, odds are you need to generate a return on your marketing spend as soon as possible. If you don’t have a system that’ll turn clicks into customers, you’ll likely lose money with PPC advertising. If your business doesn’t have something to sell, PPC is probably not for you.

Do You Know How Much a Customer Is Worth?

If you’re going to spend money on PPC, it is important you know how much a customer is worth. Otherwise known as the ‘lifetime value‘ of a customer. This figure is important because it allows you to know what you can spend on your PPC marketing.

If you don’t know this figure you run the risk of losing money when running a campaign.

Are You Willing to Experiment?

If you’re going to run a PPC campaign, you need to accept that your first couple of campaigns might lose money. Often what separates the success stories from everyone else, is the level of perseverance involved.
If you’re not willing to experiment and adjust your PPC campaigns until they yield results, PPC is likely not a good idea. If your marketing budget is small and not able to withstand this kind of thing, PPC isn’t worth it for your business.

So, Is PPC Worth It?

When compared to other forms of advertising, PPC can provide some incredible benefits. However, you might find yourself asking “is ppc worth it for my business?”

In this post, we’ve taken a look at some of the things you need to consider if you’re in this position. If you don’t know how to generate a return on investment, then PPC is likely not for you.

Needless to say, if you’re able to answer the questions in the post with a ‘yes,’ you should consider PPC. With some experimentation, it could become your best customer acquisition channel.

Want to read more content about PPC? Check out this post which details how you can hire someone to help you set up a PPC campaign!