There are many people who owe the success of their business to Pay Per Click advertising (PPC). But in spite of the many success stories on offer, you might be wondering is PPC worth it for your business.
Learning more about PPC can help you make your mind up.
In fact, if you keep reading, you’ll learn how PPC works as well as the benefits and downsides of this form of advertising. By the time you’re finished, you’ll know whether PPC is right for your business.
What is PPC?
- Facebook Ads
- LinkedIn Ads
Do You Have a Plan for How You’re Going to Make Money?
If you’re going to pay for clicks, you need to have a plan for how you’re going to make money.
You can use PPC marketing to help you ‘build your brand.’ But this kind of marketing is often reserved for companies that are established.
If you are a new company, odds are you need to generate a return on your marketing spend as soon as possible. If you don’t have a system that’ll turn clicks into customers, you’ll likely lose money with PPC advertising. If your business doesn’t have something to sell, PPC is probably not for you.
Do You Know How Much a Customer Is Worth?
If you’re going to spend money on PPC, it is important you know how much a customer is worth. Otherwise known as the ‘lifetime value‘ of a customer. This figure is important because it allows you to know what you can spend on your PPC marketing.
If you don’t know this figure you run the risk of losing money when running a campaign.
Are You Willing to Experiment?
So, Is PPC Worth It?
When compared to other forms of advertising, PPC can provide some incredible benefits. However, you might find yourself asking “is ppc worth it for my business?”
In this post, we’ve taken a look at some of the things you need to consider if you’re in this position. If you don’t know how to generate a return on investment, then PPC is likely not for you.
Needless to say, if you’re able to answer the questions in the post with a ‘yes,’ you should consider PPC. With some experimentation, it could become your best customer acquisition channel.
Want to read more content about PPC? Check out this post which details how you can hire someone to help you set up a PPC campaign!