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Strategic Insights: AI Operations, Systems Consulting, and Digital Workforce Trends
Practical Guides and Industry Analysis to Help Your Business Run Smarter
What sets us apart?
Website companies are a dime a dozen. Joe decides that he would love to design websites, so he does. Its almost as simple as that. Web design and development is an over populated industry. Its like walking through downtown Manhattan during rush hour; packed. What...
The Family That Blogs Together…
Stays together. That is a hard learned fact. The whole world knows the power of blogs. Blogs improve exposure, build credibility, and put a “face” on a business. So how do you do it? How do you effectively blog? Consistently blog. There is nothing worse than seeing...
Some Like It Fast
A well-oiled and working machine works efficiently and quickly. Snags and slip-ups are avoided, and project are completed in a timely fashion. Some people feel that technical things need to progress slowly (like websites). If you were used to projects moving at a...
The “Wow” factor
Ask any designer their least favorite words, and they will tell you: “We need a design that WOW’s us” or perhaps “Can we make this pop?”. People don’t always know how to get this WOW factor, but they do know it when they see it. As design professionals, it is our...
The 3 fastest ways to ruin your brand
1. Starting on a messy foundation –If your logo, the very basis of your brand, lacks professionalism, it’s ok to start from scratch. It doesn’t matter how long you’ve had it, or how many promotional items you’ve placed it on, you can always start over. It is better to...
“Hey doesn’t Joe know how to…” vs. the Professional
This question has been asked to me before, more than once. The question is, “What’s the difference between using your team and just using that guy in that one department that learned how to do this a few years ago?” I suppose I’ll just pick two key points which make...
The Importance of Online Lead Generation Services
How do you get people to find interest in the services that you offer without being a little too intrusive? How do you pull potential customers without getting repetitive or sounding like a generic sales-talk person? The answer is through lead generation. In fact,...
5 Reasons to Hire Expert PPC Management
The speed at which you see results is one of the most attractive features of a PPC campaign. However, that doesn’t mean they’re foolproof. If you’ve been thinking about starting a campaign yourself, you need to understand the work that must go into them. There are...
Is PPC Worth it for Your Business? What You Need to Know
There are many people who owe the success of their business to Pay Per Click advertising (PPC). But in spite of the many success stories on offer, you might be wondering is PPC worth it for your business. Learning more about PPC can help you make your mind up. In...
Don’t Pin Down your Marketing Strategies with Pop-Ups
Please rest assured that HP is always striving to provide the best-possible user experience and can only do so with the type of valuable feedback you provided. That’s probably what you would hear if you inquired with HP on why they are using annoying survey pop-ups on...
The Value of Taking Your Own Advice
Sometimes taking advice is a good thing, even if it temporarily impedes forward progress… It seems everyone has something to say about something. I rarely generalize to this extent but when it comes to advice, humans are inclined to be very generous. No matter how...
Blogging in the Middle of the Night
Why not? I’m up now at 3:47am, super happy, was able to catch up on somethings, worked out the new look for our Rethink Training case studies a few hours ago with Bryce (designer), working out a new layout for the help sections on our systems, wife is asleep, loving...
Risks of Not Investing in Responsive Web Design Services
Your business has an attractive website, so drawing customers in should be a cinch, right? Not quite. You need responsive Web design services to really attract customers and nail the sale. Consumers are using mobile phones more now than ever before to search and make...
Top Three Ways to Make Yourself More Relevant Online
1. Reinforce your vision – Your mission statement might not be new to you and you are probably tired of hearing it, but that doesn’t mean that your customers are. Your mission is what keeps people excited about your brand. Keep your mission statement in more than one...
Reputation Management Begins with Honesty
One of the keys of reputation management that many people overlook is honesty. Unlike many businesses today, I am confident that today’s consumers have no problem seeing through false promises in advertising.I admire honest marketing and believe it to be the best...