One of the keys of reputation management that many people overlook is honesty. Unlike many businesses today, I am confident that today’s consumers...
Don’t Use Joe for Design
At one point or another your company will need a new logo or brochure made. You have two choices when this time comes 1) use your in-house jack of...
Email Signature? Why would I ever need that? What’s an email signature anyway?
What’s an email signature anyway? Have you ever received and email seen a block of info about whoever sent the email at the bottom? That is a...
Don’t Be Defined By Mediocrity
One of the things as an Account Rep that I come across is a client showing me a competitor’s site or a site of someone in their industry that they...
Why You Need Expert PPC Management
The online world has opened up an entirely new set of strategies for reaching your target audience as an advertiser, and they can all be accessed at...
Transparency
Oddly enough, a lack of transparency makes you all the shadier When Raffy and I first formed Studio98, one of the policies we adopted early on, was...
Are You Taking Your Company Seriously?
I talk with people every day about their websites. They ask, “Our website is so-so, what do you think of it?” To be honest, they KNOW their website...
Everyone Scrolls. Why Above the Fold Websites Don’t Exist.
“Above the fold”– it is the most coveted area on the website. The fold is the portion of the website that allows you to view it without scrolling....
5 Local SEO Strategies to Implement on Your Site
The SEO industry is expected to hit $79 billion by 2020. This means you need to start investing in SEO now. So, if you’re looking to boost your...
SEO Misconceptions
Matt Cutts, who works for Google, talks about some SEO misconceptions.